Simonetti, Biagio; Beh, Eric; D'Ambra, Luigi - In: Journal of Applied Statistics 37 (2010) 1, pp. 91-103
For many questionnaires and surveys in the marketing, business, and health disciplines, items often involve ordinal scales (such as the Likert scale and rating scale) that are associated in sometimes complex ways. Techniques such as classical correspondence analysis provide a simple graphical...