At the end of 1997, the foreign companies listed in the U.S. have a Tobin's q ratio that exceeds by 16.5% the q ratio of firms from the same country that are not listed in the U.S. The valuation difference is statistically significant and largest for exchange-listed firms, where it reaches 37%....

Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...

Part I: The Concept of Value, Existence of a Firm, and The Objective Value Maximization -- AN OVERVIEW OF CORPORATE VALUATION -- CORPORATE VALUE CREATION -- TIME VALUE OF MONEY -- SECURITY MARKETS -- Part II: Financial Information as a Source of Valuation Inputs -- OVERVIEW OF FINANCIAL...