The Neuroscience of Organizational Behavior establishes the scientific foundations of organizational neuroscience, a … neuroscience and neuroscience to review the neuroscientific methods and techniques that organizational scholars can use to study …. Organizational neuroscience can provide valuable insights for organizational scholars to develop new theories, refine existing …

werden, was eine Marke überhaupt ist und wie Marken wirken. Im Rahmen der Consumer-Neuroscience-Forschung haben Markenwahl …

This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience …, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1 …) how the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the …