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Innovativeness and uniqueness...
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International journal of business excellence
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Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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2
New insights on consequences of corporate associations : an investigation of mediators and moderator in Indian context
Saju, B.
;
Rangarajan, Kalyani
;
Harikrishnan, K.
;
Anand, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011800940
Saved in:
3
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.
;
Ashok, D.
;
Dominic, P. D. D.
;
Anand, …
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
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