Increasingly, rural households in developing countries are shopping for food online, and the COVID-19 pandemic has accelerated this trend. In parallel, dietary guidelines worldwide recommend eating a balanced and healthy diet. With this in mind, this study explores whether online food shopping...

Using granular barcode-level sales data from retail stores, we show that environmental and social ratings are positively related to local sales, especially in counties with more Democratic-leaning and higher-income households. Higher ratings of a firm's product market rivals negatively affect a...

Using daily foot-traffic data, we find a significant decrease in firms’ store visits following negative environmental and social (E&S) incidents. The decrease in visits by more E&S-conscious consumers is four times greater than that by less E&S-conscious consumers. Our results are stronger...

The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is...

Il premio di prezzo è solo una componente, non marginale, sicuramente la più caratteristica e facilmente comunicabile, ma certamente non decisiva nel modello Fair Trade. L’avere incentrato l’attenzione su questo specifico aspetto del meccanismo complessivo ha nascosto altri aspetti più...

The aim of the paper is to show that fair trade strategies play a major role in remedying market shortcomings at the level of organizational and information variables. The empirical evidence confirms the hypothesis that the greatest benefits for local producers stem from changes in...

This paper uses latent class analysis to study the heterogeneity of demand for tourist accommodation services in the State of Merida and rank users according to common characteristics in each group. According to the results, the demand for such services is very heterogeneous and users may be...

This paper aims at understanding whether firms should engage in CSR communications towards consumers, or let independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third-parties credible information (positive information, negative, or...

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...

Energy is a major component of the economy, both as a sector in itself and as an input factor to all other economic activities. This sector is facing major challenges regarding increasing oil prices, severity of climate change or extremely complex implications of the global financial crisis....