Online media platforms such as Spotify, YouTube Music, and NetEase Cloud Music rely on long-term user engagement for revenue generation. The primary operational level under their control is content recommendation (i.e., what content to recommend to various users), where the right recommendation...

As information technology improves rapidly and becomes more accessible, it becomes much easier for consumers to gather product in-formation and spend more time thinking about how to get the most out of their budget constraints. This means that consumers are getting “smarter” and more...

Retailers often offer price and quantity promotions to customers during clearance sales. In a price promotion, they offer discounted unit prices. In a quantity promotion, they usually offer a buy-one-get-one free (BOGO) or buy-two-get-one free (BTGO) policy. Under BOGO, customers buying one unit...

This paper studies whether market structure affects algorithmic recommendations in dominant platforms. We focus on the dual role of Amazon.com---as a platform owner and retailer. We find that products sold by Amazon receive substantially more ``Frequently Bought Together” recommendations...

This paper investigates a contest in information revelation between firms that seek to persuade consumers by revealing positive own information and negative information about the rival. In the face of limited bandwidth, firms are forced to make a trade-off between disclosing their own positive...

Customers can choose to buy products online without certain sensory experiences, such as touching, smelling or tasting. Consequently, product reviews are extremely important to implement online marketing strategies. While reviews can influence customers’ purchase decisions, how they affect the...

This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational...

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by firms. A 1996 review of the evidence, summarized in this paper, found that competitor-oriented objectives reduced profitability. We describe new evidence from 12 studies, one of which...

Spanish Abstract: La gestión administrativa y académica de las organizaciones educativas ha evolucionado en la comprensión de aspectos comunicacionales que generen relacionamiento. Este estudio compara las tendencias entre las prácticas comunicacionales y las estrategias de mercadeo...

Purpose - The purpose of this paper is to identify 1) which innovation implementation strategies have the highest success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer-driven and responsive fruit supply chains....