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Indonesia is an archipelago country which is one of the connecting countries of the Asian-Australian continents, and the Indian-Pacific oceans. Because it has 1,331 tribes and cultures, this country has great culinary tourism potential, however this potential has not been explored and managed...
Persistent link: https://www.econbiz.de/10012867225
How do people make choices in a dynamic stochastic environment when they face uncertainty about the return of their choices? The classical approach to this problem is to assume consumers use dynamic programming to obtain the optimal decision rule. However, this approach has two drawbacks. First,...
Persistent link: https://www.econbiz.de/10012870784
I present two types of data about the publication and review process in the accounting, economics, finance, management, marketing, psychology, and natural science disciplines. First, I collect all articles published in 2012 in top tier journals of these disciplines and compare the articles based...
Persistent link: https://www.econbiz.de/10012972640
This study examines brand dispersion — variance in brand ratings across consumers — and its role in the translation of brand assets into firm value. Dispersion captures the covert heterogeneity in evaluations of brands among consumers who like or dislike the brands, which would affect an...
Persistent link: https://www.econbiz.de/10013007542
La zarzamora es un cultivo que se ha venido expandiendo durante los últimos años en diferentes zonas del país, siendo la región de Michoacán, donde se ha alcanzado el mayor desarrollo, debido a lo favorable en sus condiciones climáticas, de suelo y agua que prevalecen en la región....
Persistent link: https://www.econbiz.de/10013007910
How does freemium work as a model and in practice? This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author.A term increasingly used in commerce, freemium designates a business model using two products or services, or a combination...
Persistent link: https://www.econbiz.de/10013008755
US retail giant Walmart acquisition of 77% controlling stake in Flipkart in May 2018 has set a new chapter in the Indian online retail market. The deal gave the much-needed confidence to online retail stores who are already cash starving after giving away highly competitive deals and offers for...
Persistent link: https://www.econbiz.de/10012849947
Many question the value of accounting scholarship to society. We compared the attention the general public, policy makers, and academics give to academic accounting research relative to other business disciplines and other more general disciplines (economics, psychology, and other sciences). The...
Persistent link: https://www.econbiz.de/10012853888
Increased sales due to promotions could be at the expense of competitors: such sales come from consumers with relatively weak brand preferences. However, increased sales from brand loyal consumers could well cannibalize sales of the promoted brand. An unintended consequence of promotions is that...
Persistent link: https://www.econbiz.de/10012856272
We consider a firm that sells a product with a short life cycle to time-sensitive customers. The customers' product valuations decrease over time and they are grouped into different classes according to their delay sensitivities, the marginal decrease of their product valuation over time. The...
Persistent link: https://www.econbiz.de/10012856804