One of the most prominent contemporary success stories is tourism. This industry began to significantly increase only in 1960, and during the last 50 years, tourism revenues and number of outgoing people have increased by a number of times. Therefore, the tourism sector is highly attractive to...

Tyrimo aktualumas. Iš esmės pakitusi valstybės ekonominė sistema keičia vartotojų elgseną. Rinkos ekonomikoje gausu įvairių gamintojų, kurie, tarpusavyje konkuruodami, siekia patraukti vartotoją. Galimybė rinktis keičia vartotojų elgseną. Tokioje situacijoje vartotojas kartais...

Retailers should prioritise technological innovations, adapt their business models, manage their distribution channels effectively, and strengthen their customer-centric strategies. Additionally, it is crucial to note that while smart retail is gaining prominence in the sector, challenges such...