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diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical … the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction … are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade …
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Foreword / by David Bronner -- What do you do when disaster strikes? : Trudy Bronner on taking care of a company -- Hemp and hysteria : David Bronner on leading an activist organization -- The dirt on soap : Mike Bronner on balancing "soap and soul" -- How to make clean soap : Michael Milam on...
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Our work is part of a research program on the renewal of the discipline of strategic management. The concepts of sustainable development and corporate social responsibility would allow this regeneration. We particularly explore the case of fair trade organizations. The fair trade is indeed...
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