Śmigielska, Grażyna; Dąbrowska, Anna; Radziukiewicz, … - In: Amfiteatru economic : an economic and business research … 17 (2015), pp. 1244-1258
diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical … the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction … are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade …