Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research...

The main purpose of this paper is to examine how managers’ personal values and managers’ attitudes towards the natural and social environment are shaping the ethics of those same managers in public administration. The findings are based on a sample of 212 managers from Slovenian public...

In the last 60 years, the results of development aid have been mixed. Thus far, it has been mostly the aid recipient countries, which have been held responsible for aid’s shortcomings. That focus is misplaced, however, since the donor countries, through development aid, also export some of their...

Road vehicles operations are continuously monitored through physical parameters (temperature, air flow, rotation rate); such measurements are retrieved by electronic sensors and communicated, over the internal vehicle communications protocol, towards the Main Control Unit for further processing....