Individuals are prone to significant errors when making value judgements through the use of heuristics (cognitive short cuts) to simplify decision making. This paper uses an economic experiment to investigate the strength of arbitrary anchors in judgements over house prices among a student...

It is firmly established that human judgement and decision making can fall short of the standard required in the Behavioral Decision Theory of von Neumann and Morgenstern (1947). Consumers in particular seem vulnerable to systematic errors of judgement which affect their choice behaviour,...

The two main theories of capital structure are tested on a sample of 18 UK listed real estate companies, over a seven year period to 2004. Using dynamic specifications of the models inferences about firm financing behaviour can be made. Specifically: (1) Where firms turn to external financing,...

Individuals are prone to significant errors when making value judgements through the use of <italic>heuristics</italic> (cognitive short cuts) to simplify decision making. This paper uses an economic experiment to investigate the strength of arbitrary <italic>anchors</italic> in judgements over house prices among a student...

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