Service churn and retention rates remain central as constructs in marketing activities such as valuation of service subscribers and resource allocation. While extant approaches have been proposed to relate service churn to external factors such as reported satisfaction, marketing mix activities,...

"This book analyses the current trends, key uses and broad service provider landscape for analytics services, specifically for the service sector both offline and online Channels. It also analyzes the evolution in technology and people expertise that has enabled service providers to meet this...

"[This book] is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is...