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The effect of weather on users' online behavior

Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018

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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

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Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

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Advertising in social media : a review of empirical evidence

Knoll, Johannes - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 266-300

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Social context and advertising effectiveness : a dynamic study

Mora, José-Domingo - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 325-344

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Sounds big : the effects of acoustic pitch on product perceptions

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

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Investigating consumer behavioural intention to utilise digital signage

Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269

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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

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Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

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