Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms … meaningful content, which means the advertising is ultra-customized based on the user activity and preferences, but this kind of … personalisation can easily have an unpleasant side effect. The advertising for touristic destinations can become very complex by using …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …