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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test

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Super bowl XLVII TV advertising in the USA : male and female impressions among college students

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How dark stories boost recall

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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

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Pet influencers on social media : the joint effect of message appeal and narrator

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The "killer" ad : an assessment of advertising violence

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Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?

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Narrative, transportation and advertising

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Emoji your story : the advertising effectiveness of emoji-based narratives

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