Omnichannel retailing and digitalization result in considerable challenges for the management and optimization of retail operations. The continued demand of quantitative insights, their practical need, and the growing availability of data motivates an increasing number of scientists and...

Problem definition: Omnichannel retailers interact with customers both online and offline. So far, they have used this richer information to optimize the sales process by designing the right channel and supply chain structures, and by personalizing offer, pricing and promotions. We advance an...