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Purpose: This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating roles of gender in studying the effects of online marketing strategies....
Persistent link: https://www.econbiz.de/10012812123
Purpose: This study presents a bibliometric review of environmental performance in business to business relationships research. Design/methodology/approach: We applied suitable keywords to retrieve relevant peer-reviewed articles from the Web of Science database between 1992 and 2019. The study...
Persistent link: https://www.econbiz.de/10012812821
Purpose: The topic of brand personality (BP) has received extensive research attention in the last 2 decades, with a particular focus on examining its antecedents and consequences. This study, therefore, systematically reviews and synthesizes extant research on antecedents and consequences of...
Persistent link: https://www.econbiz.de/10012638197
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"This book addresses current practices related to sustainable development, its challenges, and the future. People belonging to different genders regardless of their age, social class and education should be equal as citizens and individuals, and identical in their rights and responsibilities....
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