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There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook … step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to … academic researchers and graduates in economic psychology and behavioral economics …
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Identity Economics provides an important and compelling new way to understand human behavior, revealing how our … beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our conception of who we are and …, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it …
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Identity Economics provides an important and compelling new way to understand human behavior, revealing how our … beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our conception of who we are and …, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it …
Persistent link: https://www.econbiz.de/10012684412
This work bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of …
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neoclassical capital market and asset pricing theory, as filtered through the lens of behavioral finance"-- …
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Im Rahmen der Consumer-Neuroscience-Forschung haben Markenwahl-Experimente mit funktioneller Magnetresonanztomografie zu überraschenden Ergebnissen geführt und gezeigt, dass die Wirkung der Marken immer noch im Dunkeln liegt. Die neuesten Erkenntnisse der psychologischen Markenforschung...
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