This paper investigates how different corporate associations may influence consumer evaluations and purchase intention in response to cause-related marketing (CRM) and whether this impact is contingent on congruence between the cause and the company. Our experimental study, based on 660...

In this paper we study nonparametric estimation and hypothesis testing procedures for the functional coefficient AR (FAR) models of the form Xt = f1(Xt-d)Xt-1 +…+ fp(Xt-d)Xt-p +εt, first proposed by Chen and Tsay (1993). As a direct generalization of the linear AR model, the FAR model is a...

Purpose – This paper aims to try to investigate how consumers respond to precise versus imprecise promotional rewards at varied probabilities, including small ones and whether the effect is contingent on purchase value and promotion budget. Design/methodology/approach – Based on reviewing...

Purpose – Social scientists have developed a number of ontological paradigms, including realism to describe their own perspective of the worldview under investigation where each is linked to an epistemology that deals with how the world is perceived and the relationship between the researcher...

Purpose – Corporate social responsibility (CSR) has become a central part of the sourcing and supply activity in the textile industry. The role of supply chain management is fundamental to CSR implementation as it has become a key customer requirement and business driver. This research seeks...

Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M‐Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises?...