Hu, Xingbao (Simon); Yang, Yang; Park, Sangwon - In: International Journal of Contemporary Hospitality Management 31 (2019) 12, pp. 4438-4461
Purpose: Online ratings (review valence) have been found to exert a strong influence on hotel room prices. This study aims to systematically synthesize research estimating the impact of online ratings on room rates using a meta-analytical method. Design/methodology/approach: From major academic...