Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication...

Social media has grown in importance among Vietnamese people in the past five years, and as a result it has become common for stakeholders to use it to connect to companies. As a consequence of this new paradigm, various business crises have arisen on social media platforms. Some companies have...