Few markets see serious competition between for-profit corporations and nonprofit corporations. The higher education market is just such a rare duck. Up until recently, educational institutions split between nonprofit corporations and for-profit corporations. This has blossomed into serious...

Undergraduate education is a highly profitable business for nonprofit colleges and universities. They do not show profits on their books, but instead take their profits in the form of spending on some combination of research, graduate education, low-demand majors, low faculty teaching loads,...

In den letzten Jahren sind Nonprofit Organisationen und Organisationen der öffentlichen Hand in den Blickpunkt des wissenschaftlichen Interesses gerückt. Das hat sicher nicht zuletzt mit dem Anpassungsdruck zu tun, dem sich diese Organisationen insgesamt, trotz ihrer teils sehr...

An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers' view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation...