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eCommerce revisited : the impact of an uncoupled consumer buying process on retailing
Peters, Kay; Albers, Sönke; Asselmann, Daniel; … - In: Marketing : journal of research and management 5 (2009) 2, pp. 85-104
Persistent link: https://www.econbiz.de/10009049326
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DAS OPTIMALE BUDGET - ETATPLANUNG: Mit einer einfachen Rechnung finden Sie heraus, wie viel Ihr Vertrieb kosten darf.
Albers, Sönke - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 9, pp. 54-58
Persistent link: https://www.econbiz.de/10010018772
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Practice Prize Winner-Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-586
Persistent link: https://www.econbiz.de/10009252670
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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10008898991
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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10008283564
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Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions
Barrot, Christian; Albers, Sönke; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 14 (2010) 4, pp. 7-39
Persistent link: https://www.econbiz.de/10008433992
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Decision support tool taking managers’ implementation conditions into account—the case of developing optional tariffs for checking accounts
Albers, Sönke; Gensler, Sonja; Bergh, Jörg - In: Journal of business economics : JBE 80 (2010) 6, pp. 617-639
Persistent link: https://www.econbiz.de/10008419053
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Network effects: Do they warm or chill a budding product?
Albers, Sönke; Krafft, Manfred; Mantrala, Murali - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-22
Persistent link: https://www.econbiz.de/10008384649
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Der Charme hybrider Losungen
Albers, Sönke - In: Die Betriebswirtschaft : DBW 56 (1996) 4, pp. 575-578
Persistent link: https://www.econbiz.de/10007326422
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State of the Art - Regeln zur Bestimmung des fast-optimalen Angebotsaufwands
Albers, Sönke; Krafft, Manfred - In: Journal of business economics : JBE 70 (2000) 10, pp. 1083-1108
Persistent link: https://www.econbiz.de/10007047568