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Back to the future: Using mark...
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Marketing theory
3,221
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3,073
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2,590
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1,737
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824
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Tadajewski, Mark
87
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57
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55
Sheth, Jagdish N.
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42
Vargo, Stephen L.
35
Grönroos, Christian
34
Brown, Stephen
31
Jones, D. G. Brian
30
Lusch, Robert F.
30
Maclaran, Pauline
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29
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29
Kleinaltenkamp, Michael
28
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27
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26
Rajagopal
25
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24
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22
Saren, Michael
21
Kuß, Alfred
19
Lehmann, Donald R.
19
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18
Skiera, Bernd
18
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Wooliscroft, Ben
17
Keller, Kevin Lane
16
Burmann, Christoph
15
Freiling, Jörg
15
Huber, Frank
15
Layton, Roger A.
15
Svensson, Göran
15
Cova, Bernard
14
Günter, Bernd
14
Hanssens, Dominique M.
14
Neslin, Scott A.
14
Belz, Christian
13
Dholakia, Nikhilesh
13
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13
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American Marketing Association
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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EconWPA
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Erasmus Research Institute of Management
7
Edward Elgar Publishing
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Academy of Marketing Science
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Duncker & Humblot
4
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3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Hanken Svenska Handelshögskolan
3
Institut für Versicherungswirtschaft <Sankt Gallen>
3
Seminar on market modelling
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Springer Gabler <Firma>
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Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
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3
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American Management Association
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Association of Marketing Theory and Practice
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2
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2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
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Marketing Science Institute <Cambridge, Mass.>
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Shaker Verlag
2
Springer-Verlag GmbH
2
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Sveučilište u Zagrebu / Katedra za Marketing
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Universität St. Gallen / Institut für Marketing und Handel
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2
Université Paris-Dauphine (Paris IX)
2
Walter de Gruyter GmbH & Co. KG
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
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Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
105
Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
Journal of Historical Research in Marketing
36
The journal of business & industrial marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Lehrbuch
20
Australasian marketing journal
19
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
148
RePEc
105
BASE
28
EconStor
26
USB Cologne (business full texts)
19
OLC EcoSci
10
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1
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
5
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836352
Saved in:
6
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
7
Integrative Geschäftsbeziehungen : neue Forschungsfragen bei zunehmender Kundenintegration
Fließ, Sabine
;
Scheutzow, Silke
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 221-248)
.
2007
Persistent link: https://www.econbiz.de/10003435677
Saved in:
8
Kundenbewertung im Industriegütermarketing
Helm, Sabrina
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 273-292)
.
2007
Persistent link: https://www.econbiz.de/10003435702
Saved in:
9
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
10
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
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