Similar Search Results

Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300

Persistent link: https://www.econbiz.de/10012515859

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

Jenkins, John R. G. - 1972

Persistent link: https://www.econbiz.de/10000666881

Gupta, Sunil; Lehmann, Donald R. - In: Handbook of marketing decision models, (pp. 255-290). 2008

Persistent link: https://www.econbiz.de/10003755274

Zeithaml, Valerie A. - 2009

Persistent link: https://www.econbiz.de/10003836352

Graf, Albert; Maas, Peter - 2008

Persistent link: https://www.econbiz.de/10003903310

Fließ, Sabine; Scheutzow, Silke - In: Innovationen für das Industriegütermarketing : …, (pp. 221-248). 2007

Persistent link: https://www.econbiz.de/10003435677

Helm, Sabrina - In: Innovationen für das Industriegütermarketing : …, (pp. 273-292). 2007

Persistent link: https://www.econbiz.de/10003435702

Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003585098

Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003681621