Ulrich, Dave; Allen, Justin; Smallwood, Norm; … - In: Strategic HR Review 8 (2009) 6, pp. 20-27
Purpose – Traditional views of organizational culture have one thing in common; they define culture from the inside out … leveraging culture is to identify and shape culture from the outside in. Design/methodology/approach – They define culture as … practical process, the article outlines four straightforward steps to create culture from the outside in. They are: clarify a …