Demirhan, Didem; Jacob, Varghese S.; Raghunathan, Srinivasan - In: Management Science 53 (2007) 2, pp. 208-226
The declining cost of information technology (IT) over time provides the later entrant in information-intensive industries a cost advantage. On the other hand, the earlier entrant has the potential to build and retain its market share if consumers incur a cost in switching to the later entrant....