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Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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2
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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3
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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4
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://www.econbiz.de/10003566682
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5
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
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7
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
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8
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://www.econbiz.de/10010082237
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9
The impact of incomplete typeface logos on perceptions of the firm
Hagtvedt, Henrik
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 86-93
Persistent link: https://www.econbiz.de/10009270907
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10
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
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