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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10011448050

Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Unsere Studie stellt aus Sicht der kommunikativen Konstitution von Organisation theoretische Überlegungen zur Nutzung sozialer Medien in Stakeholderkonversationen an. Wir diskutieren vier Strategien, die Firmen einsetzen können: Broadcast, Information, Reaktion und Engagement. Wir illustrieren...

Persistent link: https://www.econbiz.de/10011406044

Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions

Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135

Persistent link: https://www.econbiz.de/10012581572

Communicating in media dark areas

Kumar, Dinesh; Gupta, Punam - In: Effective strategies for communicating insights in business, (pp. 141-156). 2021

Persistent link: https://www.econbiz.de/10012601421

To wear or not to wear : a commentary on mistrust in public comments to CDC tweets about mask-wearing during covid19

Batova, Tatiana - In: International journal of business communication : IJBC … 59 (2022) 2, pp. 287-308

Persistent link: https://www.econbiz.de/10013256527

IR communication on social media : why investor relations need to change their mode of communication

Muellner, Jan; Barrantes, Eloy; Zülch, Henning; … - In: KoR : internationale und kapitalmarktorientierte … 22 (2022) 7/8, pp. 325-327

Persistent link: https://www.econbiz.de/10013283984

Pekkala, Kaisa; Zoonen, Ward van - In: European management journal 40 (2022) 1, pp. 67-76

Persistent link: https://www.econbiz.de/10013191147

It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups

Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712

Persistent link: https://www.econbiz.de/10013191543

Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook

Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489

Persistent link: https://www.econbiz.de/10012509576

The influence of anthropomorphic communication in social media on the country-of-origin effect

Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227

Persistent link: https://www.econbiz.de/10012395652