The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of … marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market … performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to …

Az online marketing erősödése következtében a vállalatok a marketing költségvetésük egyre nagyobb arányát költik el …

helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive … best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we … compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an …

A marketing koncepciónak kezdetektől fogva a vevőorientáció az egyik kulcsfogalma. Tulajdonképpen annak a … concept of marketing since the beginning. As a matter of fact, the emergence of marketing and the conceptual distinction … between marketing and the related management disciplines can be attributed to this new approach, which put customer needs in …

We have witnessed a rising interest – by both academic and managerial field – in the marketing application of Web 2 … new and effective tool for marketing communication and other marketing-related activities. In our research, we first aim … important areas of marketing to be affected by this seemingly technological change. We also have a brief overview of challenges …