Norzalita Abd Aziz; Long, Fei; Wan Mohd Hirwani Wan Hussain - In: International Journal of Financial Studies : open … 11 (2023) 1, pp. 1-13
Banks' primary goal is to gain profit for survival and to thrive. Therefore, they have to take various measures, such as data analysis, to maintain their sustainable competitiveness. Along with the rapid development of information technology, big data analytics capabilities (BDAC) is considered...