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10
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1
Market orientation research : a qualitative synthesis and future research agenda
Gupta, Vishal K.
;
Atav, Gizem
;
Dutta, Dev K.
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 649-670
Persistent link: https://www.econbiz.de/10012099435
Saved in:
2
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
3
Using grounded theory to model market orientation experiences at practice
Tajeddini, Kayhan
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 553-571
Persistent link: https://www.econbiz.de/10010231380
Saved in:
4
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
5
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
6
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
7
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
Developing measures of market orientation : the case of Ethiopian seed producer cooperatives
Sisay, Dawit Tsegaye
;
Verhees, Frans J. H. M.
;
Trijp, …
- In:
Journal of African business
23
(
2022
)
2
,
pp. 531-548
Persistent link: https://www.econbiz.de/10013178111
Saved in:
10
The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
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