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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

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Engaging Customers Through Online Participation in Social Networking Sites

Kujur, Fedric - 2017

Social networking is currently the most popular online activity among consumers worldwide. Today in business context, Social media is achieving increasing importance as a channel for consumer's online participation and engagement. Brands are developing its presence in social networking sites to...

Persistent link: https://www.econbiz.de/10012958816

Co-creation of online service recoveries and its effects on complaint bystanders

Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538

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The effect of e-WOM and content marketing on customers' purchase intention

Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131

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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties

Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133

Persistent link: https://www.econbiz.de/10013271382

Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques

Ho, Chaang-Iuan; Chen, Ming-Chih; Shih, Ya-Wei - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 740-770

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The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case

Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006

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How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement

Ji, Chunli; Mieiro, Susana; Huang, Guihai - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 137-153

Persistent link: https://www.econbiz.de/10012880172

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9

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