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Children and media in China: an urban‐rural comparison study

Chan, Kara; McNeal, James U. - In: Journal of Consumer Marketing 23 (2006) 2, pp. 77-86

urban and rural children in Mainland China and also to collect information about the contexts of media usage and time spent …‐planning guideline for marketers and advertisers in China. It can help marketers select the right type of media to reach a specific age … information to urban as well as rural children in China. …

Persistent link: https://www.econbiz.de/10014848517

Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks

Chan, Kara - In: Journal of Consumer Marketing 23 (2006) 3, pp. 125-132

Mainland China, how these values are presented, and how these values relate to traditional Chinese cultural values. Design …/methodology/approach – A content analysis of 72 lessons in textbooks on moral education for elementary schoolchildren in national China was … and children in China. …

Persistent link: https://www.econbiz.de/10014848524

China's changing culture: rural and urban consumers' favorite things

Piron, Francis - In: Journal of Consumer Marketing 23 (2006) 6, pp. 327-334

Purpose – Following the upheavals of the revolutionary era , the People's Republic of China's consumer culture is … frequent casual observations point out. Practical implications – China's contemporary culture is rapidly changing, somehow …

Persistent link: https://www.econbiz.de/10014848548

Chinese cultural values and gift‐giving behavior

Qian, Wang; Abdur Razzaque, Mohammed; Ah Keng, Kau - In: Journal of Consumer Marketing 24 (2007) 4, pp. 214-228

‐giving behavior of consumers in the People's Republic of China (PRC) during the Chinese New Year and the influence exerted by Chinese …

Persistent link: https://www.econbiz.de/10014848603

Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

Tingchi Liu, Matthew; Huang, Yu‐Ying; Minghua, Jiang - In: Journal of Consumer Marketing 24 (2007) 6, pp. 358-365

, match‐up, and consumers' purchase intention embedded in the China context. Design/methodology/approach – The authors used a …' attractiveness, even compared to match‐up factor, and could affect consumers' purchase intention more significantly in China sport …

Persistent link: https://www.econbiz.de/10014848620

Chinese children's perceptions of advertising and brands: an urban rural comparison

Chan, Kara - In: Journal of Consumer Marketing 25 (2008) 2, pp. 74-84

perceptions of brands vary among urban and rural children in Mainland China and also to collect information about the basis of … Chinese cities. The seven surveyed rural counties cannot be generalized to the very poor rural provinces in China. Practical … children in China. Originality/value – This paper offers insights for employing different advertising message strategies to …

Persistent link: https://www.econbiz.de/10014848645

Communicating healthy eating to adolescents

Chan, Kara; Prendergast, Gerard; Grønhøj, Alice; … - In: Journal of Consumer Marketing 26 (2009) 1, pp. 6-14

Purpose – This study aims to explore perceptions of healthy/unhealthy eating, and perceptions of various socializing agents encouraging healthy eating, amongst Chinese adolescents. Design/methodology/approach – A survey was conducted of 152 seventh, eighth and ninth grade Hong Kong students....

Persistent link: https://www.econbiz.de/10014848704

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Phau, Ian; Teah, Min - In: Journal of Consumer Marketing 26 (2009) 1, pp. 15-27

Shanghai, which cannot be generalized across the whole of China or other international markets. Further, only luxury brands are …

Persistent link: https://www.econbiz.de/10014848705

Private label branding in China: what do US and Chinese students think?

Lupton, Robert A.; Rawlinson, David R.; Braunstein, Lori A. - In: Journal of Consumer Marketing 27 (2010) 2, pp. 104-113

collected in the USA and 252 in China. Data analysis was conducted using SPSS data analysis software. The US student sample was …

Persistent link: https://www.econbiz.de/10014848784

Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

Durvasula, Srinivas; Lysonski, Steven - In: Journal of Consumer Marketing 27 (2010) 2, pp. 169-179

Purpose – China is undergoing a radical change as the forces of industrialization and modernization transform its … individualism and hedonism thrive. The goal of this research is to understand attitudes towards money in China and how these … show that attitudes towards money in China are not monolithic; instead there are variations among young Chinese …

Persistent link: https://www.econbiz.de/10014848789