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Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Jozsa, Laszlo; Insch, Andrea; Krisjanous, Jayne; Fam, … - In: Journal of Consumer Marketing 27 (2010) 7, pp. 594-603
Purpose – This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach – A telephone interview of 200...
Persistent link: https://www.econbiz.de/10014848846
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Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context
Liu, ShiXiong; Lu, YanXiong; Liang, QiuPing; Wei, ErYue - In: Journal of Consumer Marketing 27 (2010) 7, pp. 604-614
traditional cultural values on the gift‐giving behavior of consumers in the People's Republic of China (PRC) and to check the …
Persistent link: https://www.econbiz.de/10014848847
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Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
He, Yanqun; Zou, Deqiang; Jin, Liyin - In: Journal of Consumer Marketing 27 (2010) 7, pp. 615-628
,317 consumers across 17 cities in China. Five lifestyle factors were identified and further verified through a confirmatory factor …
Persistent link: https://www.econbiz.de/10014848848
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An empirical study on the decision‐making styles of the Chinese peasant consumers
Baoku, Li; Cuixia, Zhai; Weimin, Bao - In: Journal of Consumer Marketing 27 (2010) 7, pp. 629-637
which were selected randomly in China. Both an exploratory factor analysis and a confirmatory factor analysis are adopted to …
Persistent link: https://www.econbiz.de/10014848849
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Chinese glocalization – a study of intergenerational residence in urban China
Lin, Shengdong; Ke, Xue - In: Journal of Consumer Marketing 27 (2010) 7, pp. 638-644
through the change of intergenerational residence in urban China. Design/methodology/approach – Data were collected by semi …‐structured interviews of 15 families from three cities in south China. All interview tapes were transcribed. A hermeneutic process is used … to analyze the verbal context. Findings – There is a new trend of intergenerational residence in urban China, living …
Persistent link: https://www.econbiz.de/10014848850
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Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
Jin, Byoungho; Hye Kang, Ji - In: Journal of Consumer Marketing 28 (2011) 3, pp. 187-199
Purpose – The purpose of this article is to assist US apparel firms to successfully market in China. It aims to …. Design/methodology/approach – A total of 747 consumer data were collected in three cities of China, Shanghai, Beijing, and …
Persistent link: https://www.econbiz.de/10014848879
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Consumer perceptions of brand functions: an empirical study in China
Guo, Xiaoling (Martine); Wei Hao, Andy; Shang, Xiaoyan - In: Journal of Consumer Marketing 28 (2011) 4, pp. 269-279
Purpose – The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: China …
Persistent link: https://www.econbiz.de/10014848890
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Promote healthy eating among adolescents: a Hong Kong study
Chan, Kara; Tsang, Lennon - In: Journal of Consumer Marketing 28 (2011) 5, pp. 354-362
Purpose – The objective of the study is to use the constructs in the theory of planned behavior and advertising intervention to predict adolescents' intention for healthy eating. Design/methodology/approach – A convenience sample survey of 570 secondary school students aged 11 to 19 studying...
Persistent link: https://www.econbiz.de/10014848901
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The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
Qing, Ping; Lobo, Antonio; Chongguang, Li - In: Journal of Consumer Marketing 29 (2012) 1, pp. 43-51
importance, relatively little is known about consumers' buying behaviour of fresh produce in China. Findings of this study would … China.  …
Persistent link: https://www.econbiz.de/10014848935
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Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists
Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: Journal of Consumer Marketing 29 (2012) 3, pp. 190-201
the People's Republic of China. The focus on these cities coincided with the competitive density of retail brands, and …
Persistent link: https://www.econbiz.de/10014848954