The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these...

Purpose: This study aims to analyze the impact of newly created brand awareness on customer’s buying behavior in online environment. Design/methodology/approach: The authors analyzed more than 280,000 online customer journeys from four e-commerce stores based in Slovakia. Within the results...

The purpose of the paper is to present the reality and state of implementation of the continuing education in Slovak business environment. Primary data was obtained from a questionnaire survey. It examines the array of continuing education processes and practices in Slovak businesses. For data...

The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in...

The problem of communication and managerial capabilities in business, education and social life with focusing on practical side is more and more important in time of information confusion, fast track of information diffusion and information overload.

The paper examines selected areas of talent management. Based on the present literature, the aim was to identify individual processes and practices of talent management. Subsequently, questionnaire survey was conducted to obtain primary data - to determine the prevalence and implementation of...

In dynamically and unpredictably changing environment becomes creativity a key factor of the success of businesses and organizations because it affects the development of innovation and ingenuity, and consequently the business success and profit. The paper analyses the creativity of employees at...