Chan, Tommy K. H.; Cheung, Christy M. K.; Shi, Na; Lee, … - In: Industrial Management & Data Systems 115 (2015) 1, pp. 182-206
Purpose – The purpose of this paper is to examine the factors associated with user satisfaction in the social network … sites (SNSs), and to explore the moderating effects of gender on user satisfaction. Design/methodology/approach – A research … survey. Findings – The research model explained 40.5 percent of the variance in user satisfaction. In addition, the results …