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Measuring and understanding brand value in a dynamic model of brand management

Borkovsky, Ron N.; Goldfarb, Avi; Haviv, Avery M.; … - 2016

Persistent link: https://www.econbiz.de/10011807951

Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery M.; … - National Bureau of Economic Research - 2023

When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...

Persistent link: https://www.econbiz.de/10014226117

Measuring brand value in an equilibrium framework

Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 69-86

Persistent link: https://www.econbiz.de/10003858540

Brand building to deter entry and its impact on brand value

Borkovsky, Ron N.; Haviv, Avery M. - 2017

Persistent link: https://www.econbiz.de/10011721634

Brand building to deter entry and its impact on brand value

Borkovsky, Ron N.; Haviv, Avery M. - 2017

Persistent link: https://www.econbiz.de/10011800540

State dependence at Internet portals

Goldfarb, Avi - In: Journal of economics & management strategy : JEMS 15 (2006) 2, pp. 317-352

Persistent link: https://www.econbiz.de/10003327270

A global village? : Canadian and international internet firms in the US market

Goldfarb, Avi - In: Industrial organization in Canada : empirical evidence …, (pp. 143-168). 2010

Persistent link: https://www.econbiz.de/10009552762

What is different about online advertising?

Goldfarb, Avi - In: Review of industrial organization : RIO 44 (2014) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10010375282

Concentration advertising-supported online markets : an empirical approach

Goldfarb, Avi - In: Economics of innovation and new technology 13 (2004) 6, pp. 581-594

Persistent link: https://www.econbiz.de/10002080258

The (teaching) role of universities in the diffusion of the Internet

Goldfarb, Avi - In: International journal of industrial organization 24 (2006) 2, pp. 203-225

Persistent link: https://www.econbiz.de/10003289329

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