This paper investigates whether the bullwhip has economic consequences at the firm level. In particular, we examine the … relation between the bullwhip and various accounting/financial performance measures including equity returns, cash flows … inconsistent with the notion that the bullwhip has significant negative economic consequences at the firm level. In particular, we …

The Bullwhip Effect, defined as the magnification of demand variability throughout the supply chain, poses a challenge … based on the mis-estimated incoming orders. The conventional measure for the Bullwhip Effect does not reflect how forecast … limitations of the Bullwhip Ratio: the Ratio of Forecast Uncertainty, which benchmarks the upstream Mean Squared Errors of …