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PurposeThis article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event...
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Il presente contributo nasce dall’analisi di alcune esperienze di destination management avviate da un campione di urban destination europee. L’articolo intende cogliere alcune best practices che tali modelli suggeriscono, qui proposte come vere e proprie sfide per realizzare un’effettiva...
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