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This study extends technology acceptance model (TAM) to investigate the antecedents and consequences of social media adoption by tourists and travel agents. It compares their perceptions on social media adoption and its consequences. Online survey was addressed to tourists and travel agents for...
Persistent link: https://www.econbiz.de/10012913038
In this paper we discuss the present and future role of tour operators (and intermediation in general) after the advent of internet and other information and communication technologies (ICTs). We adopt the transaction costs economics framework so as to be able to analyse the role that tour...
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Informational asymmetry and fragmentation of capacity suppliers in the tourist industry provide travel intermediaries with market power. Market structure is characterized by over-capacity in off-peak seasons, high fixed costs and low variable costs, leading to product under-pricing. Forward...
Persistent link: https://www.econbiz.de/10014029591
Findings 1. Tourism contributes 6% of Thailand's GDP at 323.5 billion Baht - increasing at 6% per annum, in contrast to …, database analysis, and financial contract issuance for revenue and risk management. 5. The market structure of tourism is …-markets. 13. An important ancillary aspect of the intermediary's operation is the design and marketing of alternative tourism …
Persistent link: https://www.econbiz.de/10014029613
The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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