decision model in the consideration set formation for the two product classes. Implications for brand managers and future …

information to assist managers in making strategic and operational decisions. However, even with the vast technological advances …

Purpose – Managers are increasingly faced with situations that call for creative ways to engage consumers and employees … and quantity of creativity. Doing so would help managers create conditions that can enhance creative output. Design … highlights the interactive forces that deter or enhance creativity so that managers can provide optimal conditions that enhance …

perceived relationship effectiveness between marketing managers and sales managers. Design/methodology/approach – The model … from 113 sales managers in the UK and Australia. Confirmatory factor analysis was used to test the validity of the measures …. Findings – The study found, on average, that the perceived level of relationship effectiveness between sales managers and …

. Government and tourism managers should foster the factors that affect them positively. To this extent, some practical … sector; and finally, the need to address managers in order to increase their awareness with respect of the usefulness of …, etc., the paper includes and measures the effect of managers' attitudes and opinions towards internet innovation. Finally …

framework for data coding in order to explore the complex behavioural sequences adopted by key account managers while managing … the many incidents of conflict which they frequently encounter within the organisation. Twenty‐nine key account managers … combination of styles, key account managers are able to adapt and use a combination of management behaviours which can be modified …

, the target respondents being senior managers with experience in developing at least three successful breakthrough … dynamic innovation capabilities. Practical implications – Managers must be aware of the limitations of their existing dynamic …

Compares salespeople’s and managers’ perceptions of control. Salespeople in this sample of manufacturing firms perceive … they are granted more control over sales‐call related activities than their managers perceived they were granting. This …

its complexities has become the arena in which many sales managers must labor. However, the combination of diverse …