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Reviewing the online tourism value chain

Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18

The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …

Persistent link: https://www.econbiz.de/10012125315

Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship

Arıca, Resat; Polat, Inci; Cobanoglu, Cihan; … - In: Tourism review 77 (2022) 4, pp. 1116-1134

Persistent link: https://www.econbiz.de/10013368958

Assessing value creation in digital innovation ecosystems : a Social Media Analytics approach

Yuliani Suseno; Laurell, Christofer; Sick, Nathalie - In: The journal of strategic information systems : … 27 (2018) 4, pp. 335-349

Persistent link: https://www.econbiz.de/10011958278

The relationship among tourists' persuasion, attachment and behavioral changes in social media

Chung, Namho; Han, Heejeong - In: Technological forecasting & social change : an … 123 (2017), pp. 370-380

Persistent link: https://www.econbiz.de/10011898203

Exploring destination loyalty : application of social media analytics in a nature-based tourism setting

Mirzaalian, Farshid; Halpenny, Elizabeth - In: Journal of destination marketing & management 20 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012588621

Social media analytics in tourism : a review and agenda for future research

Mukhopadhyay, Shameek; Jain, Tinu; Modgil, Sachin; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 3725-3750

Persistent link: https://www.econbiz.de/10014502502

Online Brand Communities : Using the Social Web for Branding and Marketing

Martínez-López, Francisco J. - 2016 - 1st ed. 2016

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...