Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

The increasing openness of economies and the phenomenon of globalization has led to know-how and innovation becoming … innovative means that the construction of innovation is channeled through the social sphere, attributing an increasingly … generation of innovation at the firm levels. Internationalization and interaction for SMEs represent action strategies in an …