Purpose – This paper examines communication strategies, organization, and tactics of the pharmaceutical firm Merck & Co., Inc., as corporate executives and staff faced the withdrawal from market of Vioxx, the company's most profitable product. Design/methodology/approach – The paper explores...

Purpose – This paper examines the communication strategies organization, and tactics of Google as corporate executives and staff planned and began executing the company's global expansion strategy with entry into the Chinese market. Design/methodology/approach – The paper takes the form of a...