Ghods, Mohammad Asgari - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 39, pp. 1-12
In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature …, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … marketing, relationship marketing, and entrepreneurial marketing. The analysis of the review revealed that a social enterprise …