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A review of psycho- vs. socio-linguistics theories : an application to marketing research

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 227-255). 2015

Persistent link: https://www.econbiz.de/10011396940

The moderating role of language on perceived risk and information-processing online

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 320-345). 2015

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Motivational duality in online consumer behaviour : website usability and flow state as moderating factors

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: International journal of business and economics 14 (2015) 1, pp. 79-104

Persistent link: https://www.econbiz.de/10011316492

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141

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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24

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Analyzing the cultural diversity of consumers in the global marketplace

Alcantara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305438

Analyzing the cultural diversity of consumers in the global marketplace

Alcántara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305472

Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage

Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017

Persistent link: https://www.econbiz.de/10011540401

Analyzing the cultural diversity of consumers in the global marketplace

Crespo-Almendros, Esmeralda (ed.); … - 2015

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

Persistent link: https://www.econbiz.de/10011728208

Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The changing roles of advertising : [extended versions …, (pp. 87-102). 2013

Persistent link: https://www.econbiz.de/10009773049