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Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective

Barker, Rachel; Hanekom, Janette - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10013532230

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

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Social media users' engagement : applying network effect theory in participatory platform business in moderating knowledge management decision

Aamir, Syed Muhammad; Sikandar, Syed Muhammad; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user engagement (UE) with an active participatory platform...

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The role of recommender systems in fostering consumers' long-term platform engagement

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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms

Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429

Persistent link: https://www.econbiz.de/10015062120

The impacts of user experience on user loyalty based on O2O innovation platform

Pei, Yilei; Xue, Wanxin; Yang, Yong; Li, Dandan; Li, Yi - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 79-87

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User service innovation on mobile phone platforms : investigating impacts of lead userness, toolkit support, and design autonomy

Ye, Hua; Kankanhalli, Atrey - In: Management information systems : mis quarterly 42 (2018) 1, pp. 165-187

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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

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Contribution and participation in innovation communities : a classification of incentives and motives

Janzik, Lars - In: International journal of innovation and technology … 7 (2010) 3, pp. 247-262

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Lead users and early adopters on the web : the role of new technology product blogs

Droge, Cornelia; Stanko, Michael A.; Pollitte, Wesley A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10003937637