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Predicting product life cycle patterns

Orbach, Yair; Fruchter, Gila E. - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 37-52

Persistent link: https://www.econbiz.de/10010259970

Kurdola : product portfolio decision

Mukherjee, Jaydeep - In: Vision : the journal of business perspective 19 (2015) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10011343465

The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx

Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247

Persistent link: https://www.econbiz.de/10012202455

What makes a product manager? : a dynamic capabilities view of product management

Finch, David J.; Levallet, Nadège; McIntyre, Sharon M.; … - In: International journal of product development : IJPD 27 (2023) 3, pp. 213-244

Persistent link: https://www.econbiz.de/10014432569

Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele

Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage

Produktmanagement -- Zu einem herausragenden Produktmanager werden -- Product Sense -- Product Leadership -- Alignment -- Product … Entwicklung digitaler Produkte erfolgreich gemanagt werden kann. Ein Buch für alle, die im Bereich Produktmanagement …; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden …

Persistent link: https://www.econbiz.de/10014415157

Digitales Produktmanagement

Hoffmann, Sascha (ed.) - 2024

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager --...

Persistent link: https://www.econbiz.de/10015053266

Strategic orientations and mass customisation capability : the moderating effect of product life cycle

Wang, Qiang; Wang, Zhiqiang; Zhao, Xiande - In: International journal of production research 53 (2015) 17, pp. 5278-5295

Persistent link: https://www.econbiz.de/10011389910

Skimming or penetration? : strategic dynamic pricing for new products

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Implications of channel structure and operational mode upon a manufacturer's durability choice

Bhaskaran, Sreekumar R.; Gilbert, Stephen M. - In: Production and operations management : an international … 24 (2015) 7, pp. 1071-1085

Persistent link: https://www.econbiz.de/10011309927

A novel approach to assess the products' global environmental impacts by considering poolution transfer phenomena

Yu, Xi; Sekhari, Aicha; Nongaillard, Antoine; Zhang, Haiqing - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 114-136

Persistent link: https://www.econbiz.de/10011347714