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This study was prepared by Martin Schlotter while he was working with the Ifo Institute for Economic Research. It was completed in June 2011 and accepted as a doctoral thesis by the Department of Econcomics at the University of Munich in November 2011. It addresses the effects of different early...
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Descriptive norms - the behavior of other individuals in one's reference group - play a key role in shaping individual decisions. When characterizing the behavior of others, a standard approach in the literature is to focus on average behavior. In this paper, we argue both theoretically and...
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