Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the...

Privatization, the buzzword under the NDA government, has been largely appreciated by the intelligentsia. At the same time, there was criticism too, especially at the resale of Hotel Centaur Mumbai to Sahara India Group at Rs. 115 cr, just after six months of disinvestment and sale to Batra...

Intro -- Category Creation -- Contents -- Foreword -- About the Author -- Part I The Long-Term Greed of Category Creation -- 1 Category Creation: The Noble Marketing Strategy That Can Spark a Movement -- What Is Category Creation? -- How to Tell Whether You're Creating a Category -- Why Create a...